José Cerdán

CEO Telefónica Tech

José Cerdán Ibáñez is a “serial entrepreneur”, born in Zaragoza. He is the CEO of Telefónica Tech and, also since 2017, is the CEO of Telefónica Business Solutions Since 2007 José Cerdán has been the CEO of acens Technologies – “the Cloud hosting company”, one of the country’s leading cloud companies: telecommunications solutions for the business market and a pioneer in the development of Cloud Hosting made-to-measure solutions. Acens was sold out to Telefónica Group in 2010. In 1985, at the age of just 19, he founded the company Ei System (PC City), the biggest megastore devoted to the sale and manufacture of computing equipment in Spain. In 1999, Ei System was sold to the Dixon Group (PC City). At that time, he founded Peoplecall, a pioneer operator of Voice IP and an industry standard in the Spanish IP communications market. Since joining acens Technologies as CEO, José Cerdán has been responsible for creating an ambitious build-up strategy, which has ensured the successful growth of the biggest cloud and hosting company in Spain after several key acquisitions within the market. Along with his current post as CEO of acens Technologies, Cerdán also undertakes advisory functions for various businesses in the national and international market as well as for public and private institutions and universities. Since March 2012 he has been a member of the Group of High Level Experts chosen by the Government in order to define the development strategy for the Information Society, specifically heading questions regarding cloud technology, entrepreneurship and privacy roles. In addition to his contribution to the Spanish business and economic world, José Cerdán has pursued a number of philanthropic endeavors. He is a speaker at several top ranking universities: IESE, IE, UOAC and in Summit meetings of sector companies and Startups.

María Jesús Almazor

CEO Telefónica Tech Cyber Security & Cloud

Born in Barcelona, she studied Telecommunications Engineering at the UPC. She has spent her entire working life in the Telefónica Group, where she started in 1994 as a radio network optimiser at Telefónica Móviles España and in 1998 she became Head of Telefónica Móviles for the planning, design, creation and maintenance of the mobile network in Catalonia, where she led the mobile coverage deployment project. In 2006, she was appointed Director of Operations for the Northern Territory of Telefónica España, where she was responsible for the creation, provision and maintenance of Telefónica's fixed and mobile network in the autonomous communities of Galicia, Asturias, Cantabria, Basque Country, Navarra, La Rioja, Aragón and Castilla León. In 2012, she was made Territorial Director of the Southern Territory, with the main task of commercial activity in the business and residential segments of the autonomous communities of Andalusia, the Canary Islands, Extremadura and the autonomous cities of Ceuta and Melilla. In 2018, she was promoted to Chief Executive Officer of Telefónica España, being responsible for revenues as well as the operation of Telefónica España. In April 2021 she was made CEO of Telefónica Cyber & Cloud Tech, where she is leading the Telefónica group's project in the cyber security and cloud businesses.

Miguel Ángel Pérez Arjona

Sales Director in Markets Telefónica Tech Cyber Security & Cloud

Miguel Angel Pérez Arjona is a telecommunications engineer from the Universidad Politécnica of Madrid, in addition to having an Executive MBA from the IE Business School and PDG from the IESE Business School. Passionate about the world of technology and digital transformation. He joined Telefónica in 2013 where he has held different management positions. Previously, he has held different responsibilities in high tech & telco companies, such as Accenture and France Telecom among others.

Juan Campillo

Director for SASE & Secure Collaboration Telefónica Tech Cyber Security & Cloud

Leading the SASE, Comms & Secure Worlplace Products for Telefonica Tech, Juan takes care of the marketing, product strategy and lifecycle of the cloud networking, cloud comms and the future of workplace portfolio. His team is pushing the evolution of B2B telco services such as SDWAN or IP Voice to the cloud and their convergence with the cybersecurity capabilities of Telefonica Tech. Prior to this, Juan was the Connectivity Product Innovation Director in Telefonica, leading a team dedicated to build the next generation of products, services or digital experiences based on the next wave of network technologies: edge computing, 5G, network cloudification or future of media. In 2012 he joined Telefonica Digital team as a Product Manager in IoT. He moved later to the M&A and Corporate Venture Capital team to contribute to the inorganic development of the company in the digital space in a critical transformation moment: cybersecurity, Internet of Things, Big Data, AI, etc. through acquisitions, minority investments and JVs to support Telefonica’s growth effort. Before joining Telefonica, he was part of Accenture Strategy as a business consultant. He started his career in the trading room of Santander, one of the biggest European banks, in the middle of the 2007-2008 credit crunch that ended with the bankruptcy of Lehman Brothers. Juan has a double degree in economics and law from the Carlos III University of Madrid, studying part of those degrees in the University of Cologne, Germany, and Berkeley, California. He complemented his initial financial and management consulting skills with product marketing skills and the technical depth to lead multidisciplinary and distributed teams in high growth, high uncertainty environments.

Hugo de los Santos

Director of Cyber Security & Cloud Products and Services Telefónica Tech

With almost 20 years of international experience in the ICT world, Hugo is the Director of Products and Services at Telefónica Cyber & Cloud Tech, with global responsibility for Product, Technology and Innovation for Cyber and Cloud. In the last year and a half he has served as Chief Cloud Businees Unit Officer and previously, for the previous four years, as Chief Product & Marketing Officer for the Enterprise segment, also with global responsibility. Previously he was the Director of Business Acceleration at Wayra, Telefónica's start-up accelerator, since its creation in 2011, where he actively participated in its foundation. Before joining Wayra, he has held different positions of responsibility in business, marketing and sales areas within the Telefónica Group, in Spain and Latin America. Hugo is a Telecommunications Engineer, postgraduate PDD (Management Development Program) from IESE Business School, University of Navarra and Entrepreneurship Network Program at Stanford University.

Gonzalo Martín-Villa

CEO Telefónica Tech IoT & Big Data

Since the announcement of The New Telefónica in November 2019, Gonzalo leads the IoT & Big Data area in Telefónica Tech. Prior to this appointment, Gonzalo has served as Telefónica’s Chief Innovation Officer leading three Verticals: Core Innovation, Open Entrepreneurship & Innovation Ventures. Gonzalo has also led Telefónica’s startup Accelerator – Wayra – as its CEO/Wayraman since the beginning in 2011, helping it become one of the top and largest technology accelerators in the world, with operations in 12 countries across 2 continents. Gonzalo has a degree in Law by the Universidad Complutense de Madrid, an LLM by Georgetown University and holds an MBA from IESE Business School – University of Navarra. Gonzalo is a passionate marathon runner.

Borja Gómez

Head of Mobility & Metering Solutions Telefónica Tech AI of Things

My name is Borja and I am the father of two small children, Pedro and Juan, and husband of Marián. I am 39 years old. I studied Telecommunications Engineering at the UPM in Madrid and an MSc in information technology from the University of Stuttgart. I started my professional career in the technical field, doing an internship in Munich, in a team where we made telemetry and telematics systems for Formula 1. Then I worked for several years in the business field, in strategic consulting, helping to design strategies and business plans for companies in various industries, including travel, construction, automotive, utilities and industry. From there I started working at Telefónica helping in the construction of the M2M and IoT areas and assuming different roles within IoT such as strategy and planning, relationship with analysts, business development and product management in the Smart Meters and Connected vehicle segments.

Carmen Alonso

Head of Business Development of Financial Services, Leisure & Education Spain Telefónica Tech AI of Things

Head of Business, Sector Manager for Banking, Insurance, Leisure and Education in IOT & Big Data, Telefónica Tech. Before joining Telefónica, Carmen developed her professional career at Synergic Partners, a pioneering consultancy firm in Digital Transformation, and in the Strategy and Operations department of Deloitte Touche Tohmatsu. Carmen holds a degree in Industrial Organisation Engineering and Computer Engineering from the Universidad Pontificia Comillas, ICAI, in Madrid. She currently collaborates as a lecturer in the 'Management and Strategic Management of the Luxury Universe Programme' at IE, Instituto de Empresa and also in the 'Tech for Business' Programme of APD, Asociación para el Progreso de la Dirección (Association for the Progress of Management). She is also the director of the Artificial Intelligence Programme for Middle Market companies of the CRE100DO Foundation and she is the coordinator and co-author of the 'White Paper for the digitalisation of SMEs' of the Spanish Confederation of Young Entrepreneurs, CEAJE.

Adrián Suárez

Strategic Projects Telefónica Tech AI of Things

Adrián is an experienced professional with more than seven years of implementing Business Intelligence, Big Data and, more recently, Internet of Things products and solutions. He has been focused on helping mostly industrial companies to leverage technology to digitalize processes and gather and analyze data for enabling better decision making. Currently, Adrián has joined the Strategic Projects team at Telefónica IoT & Big Data Tech helping in the definition of singular projects with relevant impact on volume, delivery complexity and/or profit.

Miguel Gómez Rodriguez

Technical Product Manager for Virtual Data Center Telefónica Tech Cyber Security & Cloud

Miguel Gómez Rodríguez is a Technical Product Manager for the Virtual Data Center service at Telefónica Cybersecurity and Cloud Tech. He joined the Telefónica group in 2007 and since then has held different roles in cloud computing innovation, architecture and design. Miguel has authored multiple articles and conference papers on next-generation computing infrastructure and services and is co-author of the book Creating the Infrastructure for Cloud Computing. He holds PhD and MS degrees in Telecommunications Engineering from Universidad Politécnica de Madrid.

Alberto Sempere

Global Cyber Security Product Director Telefónica Tech Cyber Security & Cloud

During these years he has played roles in the areas of Presale, Project Management and Business Development, so he has met the needs of his clients from various points of view. Since its inception, he has had an international focus in all his positions, including 3 years in the U.S. for the development of projects in America. In 2011, he joined Telefónica as our responsible for security services addressed to consumers. Since 2016 he is also in charge of Cybersecurity Services for the corporate world and SME. He is a Computer Engineer from the Comillas Pontifical University (I.C.A.I.), and has strengthened his knowledge with an MBA at IEDE and an Executive Master in Digital Business at ESADE. His main motivation is to ensure that consumers and companies understand and take advantage of all the benefits that the digital revolution may offer them, and they may know and have at their disposal the necessary tools for facing the new digital risks.

Andrés Escribano

New Business & Industry 4.0 Director in Telefonica Tech AI of Things

Andres Escribano is New Business & Industry 4.0 Director in Telefonica Tech. He is responsible for developing the new business verticals for IoT, Artificial Intelligent and Blockchain, and lead the Industrial IoT Solutions business, including 5G for enterprise Solutions. He is co-chairman in GSMA Smart Manufacturing Group. Previously, was responsible for the Global IoT connectivity business in Telefonica during 4 years (more than 18 Mll IoT lines around world), including the Telefonica IoT Platform Global Product Area, IoT Partners Program & Business Technology Area) . For 6 years, he implemented and managed the ERP/PDM information systems in EADS (Airbus), Later he joined Telefonica in 1999 where he was responsible for IT and Security in Quam Switzerland (former O2 group). For 9 years in different organizations in Telefonica (Spain and Latam Corporation & MNCs), focus in the B2B Business.

Daniel Macarrilla

Global Pre-Sales Technology Strategist at Hewlett Packard Enterprise

Daniel Macarrilla is a Global Pre-Sales Technology Strategist at Hewlett Packard Enterprise. He is responsible for global strategic business initiatives, creating programmes to enable, train and support HPE's technical communities and partners across geographies and helping clients achieve their business objectives through transformational projects and emerging technologies. He is an insightful, pragmatic and results-focused professional with over 20 years of experience at Hewlett Packard Enterprise and a remarkable success in building and maintaining client relationships as a trusted advisor. Daniel has extensive experience in cultivating, partnering, managing and developing client-level technical business alliances and the ability to support multiple accounts and industry segments, drawing on deep knowledge in hybrid IT solutions and infrastructure, and providing technical consulting work. Prior to joining the Global Pre-Sales Organisation, Daniel developed different roles at Hewlett Packard Enterprise as a Pre-Sales Consultant in Spain, and Solutions Architect, Enterprise Architect and Chief Technologist of the Cloud Services Business Unit in EMEA. In fact, he was head of the Lead Technologist team of the EMEA Cloud Services Business Unit for two years. Daniel is based in Barcelona, where he graduated in Telecommunications Engineering from the Universitat Politècnica de Catalunya in 1998 and holds an MBA from ESADE Business School in 2006.

Vicente Quintero

Head of Secure Workplace Services Telefonica Tech Cyber Security & Cloud

Vicente looks after Secure Workplace products and services including portfolio vision & strategy, creation of new product and leading of GTM for this family of services. Vicente brings 20 years of experience in areas of Presales, Sales and Marketing. He previously held different positions in Comunitel (Vodafone) and Telefónica such as Senior Presales Consultant and Global Account Manager for MNC customers. He has been working the last 10 years as a head of product for Unified Communications and Collaboration and Digital Workplace. He studied telecommunication engineering at the Cantabria University in Santander and Heriot-Watt University in Edinburgh and hold and MBA in Business Administration from Polytechnic University of Madrid.

Ignacio Gallego

CT Head for Telefonica España at Nokia

Ignacio is President of Nokia Spain and Sales Director for Spanish local operators since March 2018. In the last 15 years, he has performed different sales and account management roles in Lucent Technologies, Alcatel-Lucent and now Nokia, developing complex and multinational tier 1 accounts in the telco industry. Previously, he held different project management and project director roles in Siemens. Ignacio holds a degree in Telecommunications Engineering from the Universidad Politécnica de Madrid (Spain), and an Executive Management Development Program (PDD) from IESE. With 27+ years of experience in the telco industry, Ignacio has a strong and solid experience in successfully building and managing multi-tiered customer relationships up to CXO level, understanding complex business and technology needs and driving the implementation of solutions to create high customer satisfaction and loyalty. Ignacio is originating from Barakaldo (1964). He practices hiking & water sports and he likes cooking and reading.

Shailesh Rao

Cortex Go To Market VP at PaloAlto Networks

Shailesh Rao is the President, Global Go-To-Market for Cloud and AI security at Palo Alto Networks, with global business responsibility for the company’s Prisma Cloud (including all areas of Cloud Security including Cloud Workload Protection, Container Security, Identity and Access Management and Micro-segmentation security solutions) and Cortex (Security Operations solutions for orchestration, automation, and endpoint and network detection and response) portfolio of solutions. He has 25+ years of global business and technology experience including senior leadership roles in sales, product management, marketing, business development, operations, and strategy in a variety of cloud infrastructure and enterprise application companies.

Emilio Torres

Head of VDC & Hosting Cloud Telefónica Tech Cyber Security & Cloud

Emilio Javier Torres Mateos holds a degree in Technical Engineering in Computer Systems from Castilla La Mancha University (UCLM). He co-founded Grupo Ares de Proyectos Informaticos, C.B. company until 1998, and after 2 additional years working with Polar Servicios Informaticos, S.L in different Web and Content Management projects, he was hired by Telefonica R&D in 2001. In Telefonica R&D, he was working as project manager for the creation of solutions for different companies of the Telefonica Group, IT consultant and he was also involved in Cloud Computing R&D projects of the European Seventh Framework Programme. In 2012 was promoted to technical leader of the Telefónica’s Virtual Data Center (VDC) service that combine the VMware Cloud Provider platform with in-house developments and best-of-breed third-party Value-Added Services. In 2018 was promoted as Product Manager of the VDC solutions in the Telefonica Group coordinating both business and technical activities. In 2020 was hired by Telefónica Cyber security and Cloud Tech company as Manager of the VDC and Hosting products in the different countries of the Telefónica Tech holding.

Matt Watts

CTO Emea NetApp

As CTE, Matt Watts provides guidance on NetApp’s overall strategy and technology solutions to a wide base of customers and the global partner community. Matt is also part of the international leadership team providing advice and guidance on technology and transformation. Matt is increasingly in demand as a keynote speaker, having a way of combining his knowledge of the IT industry with anecdotes and stories that bring technology to life with witty, easily understandable examples. Prior to this role, Matt Project Managed a number of significant IT projects; managed System Engineers responsible for providing installation and onsite support; as well as overseeing IT outsourcing contracts. This experience has given him contact with all levels of Leadership enabling him to understand, communicate with and support clients with their IT and transformation Strategies. Matt Watts shares his experiences and industry learnings on his personal blog www.watts-innovating.com.

Carlos Alberti

Head of Datacenter &Cloud Platform Operation Telefónica Tech Cyber Security & Cloud

Carlos Alberti has worked for 25 years in Computing Technologies, evolving from Development Analyst, IT Consultant, Development Manager, IT Manager in several companies in Spain with international colaborations, Project Director, Project Office Manager in Telefonica and currently Head of Cloud Platforms & Datacenter Operations in Telefonica Tech. He holds a Computer Engineering Degree from the UPM, a Master Degree in Web Engineering from the UC3M, and several certifications in ITIL, Agile and others. He has participated in various projects for Core Business Software Development, IT migration and consolidation, Outsourcing, evolution and transformation of Technologies, and development of Hospital Buildings Infrastructures (Communications and Datacenter infraestructures). Last years he has been coordinating multidisciplinary teams and Project Office for IT Management, managing +50 people an services.

Snorre Kjesbu

Vice President & General Manager of Webex Devices Cisco

Snorre Kjesbu is Vice President & General Manager of Webex Devices at Cisco. He is a global citizen leading a worldwide organization responsible for the collaboration devices business ranging from IP phones to immersive video systems. Snorre’s passion for design with over 20 years of engineering experience are at the core of his belief in always providing authentic user experiences. Prior to his return to Cisco, Snorre was Executive VP of Design, Creation and Fulfillment at BANG & OLUFSEN in Copenhagen. His résumé also includes SVP at Tandberg and being responsible for R&D on wireless communication at ABB. He and his team at ABB were awarded the Wall Street Journal Innovation award for their work on wireless sensors in 2002. Snorre holds a Master of Science from the University of Bristol and has been a guest lecturer at the Stanford Network Research Center in Stanford University. He has obtained more than 20 patents in the areas of communications and video conferencing and is on the board of directors for several IT companies. When not working, Snorre can likely be seen on a pair of skis – whether on snow or water.

Jesús Velasco

Client Solutions Director Dell

More than 25 years of joint experience between DELL and EMC. Data Protection business specialist for the last 11 years. Experience in all sectors: Public, Financial, Industry, Telco, etc. Learning every day with customers, partners and colleagues. Ready for the new challenges that await us in the IT sector.7

Jose Luis Domínguez

Sales Director Spain Telefónica Tech Cyber Security & Cloud

José Luis has always had a holistic approach to business, with a broad international experience and strong orientation to the end customer and convinced of win-win relationships. He is currently Sales Director at Telefónica Tech Cyber Security & Cloud, with the objective of delivering the company's security value proposition to our customers and directly supporting the most relevant opportunities with corporate customers. For over 20 years linked to the IT world, focusing on integration and software projects, always in the areas related to pre-sales and business development, specializing in the launch of new services and solutions, as well as the start of operations with full responsibility in different countries.